Privacy Policy

MCARW INC ("MCARW INC") recognizes and respects the importance of safeguarding the accuracy, security, and privacy of cell phone numbers and other personal data collected in connection with the use of our MCARW systems. Your trust and confidence are important to us. This Privacy Policy outlines our practices regarding the collection, use, protection, and disclosure of personal information obtained through the use of our systems.

Information We Collect

The personal information we collect is either provided by you or obtained with your consent. We use this information solely for the operation of the MCARW  systems. The information we collect includes:

  • Cellular phone number
  • Name
  • Vehicle details (including make, model, and license plate number)
  • Email address

Information We Disclose

We disclose personal information only to our clients and the venues that use our products. However, our products mask and/or encode personally identifiable information to prevent export or inadvertent disclosure by valets during system operation. Personal information is securely stored by MCARW INC and is not accessible to valet management or their associated companies, except in cases where they need to contact you. Advertisers will only have access to data such as the number of views and clicks on their ads.

How We Use Personal Information

We use personal information to operate the SMS Valet® and VIP Parker™ systems. During the parking period, we may deliver text messages, banner ads, and optional text ads. These communications will cease once the vehicle has been returned.

Service Providers

We may engage third-party companies and individuals to facilitate our services ("Service Providers"), provide services on our behalf, or assist in analyzing how our services are used. These third parties have access to your personal data only for the purpose of performing these tasks and are obligated not to disclose or use it for any other purpose.

 

Analytics

We may use third-party Service Providers to monitor and analyze the use of our services.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the collected data to track and monitor the use of our services, and may share this data with other Google services. Google may also use the data to contextualize and personalize ads within its advertising network.

You can opt-out of having your activity available to Google Analytics by installing the Google Analytics opt-out browser add-on, which prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics.

For more information on Google’s privacy practices, please visit their Privacy Policy: Google Privacy Policy

Links to Other Sites

Our services may contain links to third-party sites not operated by us. If you click on a third-party link, you will be directed to that site. We strongly recommend reviewing the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of third-party sites or services.

Security

We implement reasonable and appropriate safeguards to protect personal information from misuse or unauthorized access. Personal data is stored on platforms managed by our service providers, with access restricted to employees or contractors who require it to perform legitimate business functions related to our services. In the event of a security breach, all passwords will be locked, and the Development Manager will be contacted to reinstate access.

Acquisitions

As our business grows, we may acquire or sell business assets. In such cases, customer information is typically a transferred asset, but it will remain subject to the terms of any pre-existing Privacy Policy. If MCARW INC is acquired, customer information will be transferred as part of the transaction.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page, and you are advised to review it periodically. Changes to this Privacy Policy are effective immediately upon posting.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you believe we have not adhered to it, please contact us at info@mcarw.com or by phone at 954-536-3111.